CRM to Support International Relationships in a Global Society

@inproceedings{46422,
   author = {Janáková, Milena},
   booktitle = {Proceedings of the 20 th International Scientific Conference Globalization and its Socio-Economic Consequences 2020 – Sustainability in the Global-Knowledge Economy},
   keywords = {CRM; globalization; information technology; international relationships; knowledge},
   language = {eng},
   pages = {1-8},
   title = {CRM to Support International Relationships in a Global Society},
   year = {2021}
}

TY  - JOUR
ID  - 46422
AU  - Janáková, Milena
PY  - 2021
TI  - CRM to Support International Relationships in a Global Society
KW  - CRM
KW  - globalization
KW  - information technology
KW  - international relationships
KW  - knowledge
N2  - The aim of this paper is to support optimal customer contact through better CRM (Customer Relationship Management) implementation in a global society. The purpose of this article is to determine the necessary metrics (not just tough financial issues) to know the preferences for CRM with their weights. This information shows the possibilities of choosing the optimal CRM systems for business support to be improved in terms of automation and social media integration. The method solution is based on a review of the literature, specification of suitable metrics such as automation, cloud, free access, mobile access, segmentation, social media integration, and templates. The following data collection is the basis for a discussion on the possibilities of CRM implementation. The value added is visible in the recommendation on how to choose a CRM system for small business to share the necessary information between marketers and customers through social networks to build a brand.
ER  - 

JANÁKOVÁ, Milena. CRM to Support International Relationships in a Global Society. In \textit{Proceedings of the 20 th International Scientific Conference Globalization and its Socio-Economic Consequences 2020 – Sustainability in the Global-Knowledge Economy}. 2021, p.~1-8.