ZAPLETALOVÁ, Šárka and Radka BAUEROVÁ. The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises. Online. In Soukupová Nikola. Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena. České Budějovice: University of South Bohemia in České Budějovice, 2020, p. 150-154. ISBN 978-80-7394-824-5.
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Basic information
Original name The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises
Authors ZAPLETALOVÁ, Šárka (203 Czech Republic, guarantor, belonging to the institution) and Radka BAUEROVÁ (203 Czech Republic, belonging to the institution).
Edition České Budějovice, Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena, p. 150-154, 5 pp. 2020.
Publisher University of South Bohemia in České Budějovice
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/47813059:19520/20:A0000178
Organization unit School of Business Administration in Karvina
ISBN 978-80-7394-824-5
Keywords in English strategic planning; strategy; business success; retail enterprises; strategic decisions;
Changed by Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 1/2/2021 14:55.
Abstract
Organizations everywhere, of all types and sizes, are under constant pressure to improve their business performance. Strategic planning consists of integrated decisions, ac-tions or plans that will help to achieve target goals. In this research study, strategic planning was investigated as factor influencing the business success of retail enterprises. The objective of the paper is to investigate the effect of strategic planning of Czech retail enterprises on their business success. The strategic planning in Czech retail enterprises has been researched with the method of oral questioning, and the main instrument was a questionnaire.The sample consisted of 362 Czech retail enterprises which are located in the Czech Republic.
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