KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. Trendy a inovace služeb hotelnictví a gastronomie Moravskoslezského kraje (Trends and innovations of hotel and gastronomy services of the Moravian-Silesian region). Ekonomická revue cestovného ruchu. vol. 53, 4/2020, p. 190-199. ISSN 0139-8660. 2020.
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Basic information
Original name Trendy a inovace služeb hotelnictví a gastronomie Moravskoslezského kraje
Name (in English) Trends and innovations of hotel and gastronomy services of the Moravian-Silesian region
Authors KOSTKOVÁ, Miroslava (203 Czech Republic, guarantor, belonging to the institution) and Pavlína PELLEŠOVÁ (203 Czech Republic, belonging to the institution).
Edition Ekonomická revue cestovného ruchu, 2020, 0139-8660.
Other information
Original language Czech
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/47813059:19520/20:A0000181
Organization unit School of Business Administration in Karvina
Keywords in English Catering and Accommodation Establishments; Trends and Innovation; Tourism
Changed by Changed by: Miroslava Snopková, učo 43819. Changed: 21/4/2021 09:49.
Abstract
Trends in tourism and their rapid admission by entrepreneurs significantly affect the tourist attractiveness of the destination and increase its tourist attendance. The projects "Trends in Tourism in the Silesian Moravian Region" and „Trends and Innovation in Tourism in the Czech Republic“ is the basis of this article, which examines the influence of tourist trends and innovations on the offer of accommodation and catering facilities and on the consumer behavior. The aim was to find out and compare the opinion of entrepreneurs and customers on the introduction of new trends and innovations in the offer and to determine the factors influencing repeat the visit. Using the research methods were marketing techniques of quantitative and qualitative research through the online questionaire and guided interviews with representatives of the catering and accommodation establishments over the course of 3 years. Methods of analysis and comparison of the surveys results and statistical method of Chi Quadrate test of independence were used. The survey showed that changes in demand and changing customer needs are forcing companies to prepare their offer in time to be competitive and better meet the needs of visitors. The identification of the new trends in this area can use as an inspiration for entrepreneurs in development of the new products and the introduction of innovative services, which can lead to increase tourist attendance the destination and highier business success in HORECA sector in the next new social conditions.
Abstract (in English)
Trends in tourism and their rapid admission by entrepreneurs significantly affect the tourist attractiveness of the destination and increase its tourist attendance. The projects "Trends in Tourism in the Silesian Moravian Region" and „Trends and Innovation in Tourism in the Czech Republic“ is the basis of this article, which examines the influence of tourist trends and innovations on the offer of accommodation and catering facilities and on the consumer behavior. The aim was to find out and compare the opinion of entrepreneurs and customers on the introduction of new trends and innovations in the offer and to determine the factors influencing repeat the visit. Using the research methods were marketing techniques of quantitative and qualitative research through the online questionaire and guided interviews with representatives of the catering and accommodation establishments over the course of 3 years. Methods of analysis and comparison of the surveys results and statistical method of Chi Quadrate test of independence were used. The survey showed that changes in demand and changing customer needs are forcing companies to prepare their offer in time to be competitive and better meet the needs of visitors. The identification of the new trends in this area can use as an inspiration for entrepreneurs in development of the new products and the introduction of innovative services, which can lead to increase tourist attendance the destination and highier business success in HORECA sector in the next new social conditions.
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