POKORNÁ, Pavla and Jarmila DUHÁČEK ŠEBESTOVÁ. BEHAVIOUR CHANGE IN FINANCIAL DECISION MAKING UNDER UNCERTAINTY. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, ŽanetaRYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREKandRadim DOLÁK. 3rdInternational conference on Decision making for Small and Medium-SizedEnterprises. Conference Proceedings. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 499-505. ISBN 978-80-7510-456-4.
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Basic information
Original name BEHAVIOUR CHANGE IN FINANCIAL DECISION MAKING UNDER UNCERTAINTY
Authors POKORNÁ, Pavla (203 Czech Republic, belonging to the institution) and Jarmila DUHÁČEK ŠEBESTOVÁ (203 Czech Republic, guarantor, belonging to the institution).
Edition Karviná, 3rdInternational conference on Decision making for Small and Medium-SizedEnterprises. Conference Proceedings, p. 499-505, 7 pp. 2021.
Publisher Silesian University in Opava, School of Business Administration in Karviná
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
RIV identification code RIV/47813059:19520/21:A0000208
Organization unit School of Business Administration in Karvina
ISBN 978-80-7510-456-4
Keywords in English financial decisions; reinvestments; resource management
Tags International impact, Reviewed
Changed by Changed by: Miroslava Snopková, učo 43819. Changed: 13/4/2022 08:35.
Abstract
It is necessary to carefully decide about three main points when to invest and which financial sources will be used in any crisis or uncertain situation. A profit reinvestment would be an effective and safe way of circulating money flows in a company. The first wave of COVID-19 has changed business conditions in the Czech Republic and influences the financial decisions of entrepreneurs on how to use financial resources in individual segments of the company. This paper's primary goal is to compare the company's reinvestment behaviour before the crisis and after this first wave, based on primary research data (at least 170 respondents in two rounds of surveys). The paper includes different preferences influenced by COVID-19 uncertainty in essential areas for investments, such as marketing, research and development, human resources and company equipment in the meaning of technological innovations.
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