| KVÍČALA, Daniel and Halina STARZYCZNÁ. E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES. 3rd. Karviná: r: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 328-341, 12 pp. ISBN 978-80-7510-456-4. |
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@inproceedings{51421,
author = {Kvíčala, Daniel and Starzyczná, Halina},
address = {Karviná},
booktitle = {DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES},
edition = {3rd},
editor = {Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK},
keywords = {customer loyalty, e-commerce, e- loyalty, SMEs, Quality research JEL codes: M 31},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Karviná},
isbn = {978-80-7510-456-4},
pages = {328-341},
publisher = {r: Silesian University in Opava, School of Business Administration in Karviná},
title = {E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY},
year = {2021}
}
TY - JOUR
ID - 51421
AU - Kvíčala, Daniel - Starzyczná, Halina
PY - 2021
TI - E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY
PB - r: Silesian University in Opava, School of Business Administration in Karviná
CY - Karviná
SN - 9788075104564
KW - customer loyalty, e-commerce, e- loyalty, SMEs, Quality research JEL codes: M 31
ER -
KVÍČALA, Daniel and Halina STARZYCZNÁ. E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. \textit{DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES}. 3rd. Karviná: r: Silesian University in Opava, School of Business Administration in Karviná, 2021, p.~328-341, 12 pp. ISBN~978-80-7510-456-4.
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