JANÁKOVÁ, Milena, Petr SUCHÁNEK, Peter PADYŠÁK and Josef BOTLÍK. The KPI Hierarchy for CRM and Marketing. GIS Business. 2020, vol. 15, No 1, p. 263-277. ISSN 1430-3663.
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Basic information
Original name The KPI Hierarchy for CRM and Marketing
Authors JANÁKOVÁ, Milena, Petr SUCHÁNEK, Peter PADYŠÁK and Josef BOTLÍK.
Edition GIS Business, 2020, 1430-3663.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 10200 1.2 Computer and information sciences
Confidentiality degree is not subject to a state or trade secret
Organization unit School of Business Administration in Karvina
Keywords in English Computer Software; Information and Knowledge; KPI, Marketing; Customer Relationship Management
Tags International impact, Reviewed
Changed by Changed by: Mgr. Milena Janáková, Ph.D., učo 48743. Changed: 20/9/2021 09:56.
Abstract
The purpose of this paper is to specify the recommended KPI hierarchy for marketing in CRMs in case small business. The value of this paper is in comprehensive work with KPIs. These KPIs were around 192. It is not the ability of small business to work with everyone. Originality is visible in the volume of recommended KPIs for small business based on data derived from the real situation that focuses on consulting services.
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