In this paper, we focus on the reasons leading to the introduction of targeted media education in kindergarten, which are based on relevant research and, by analogy, we will have one logical consideration can be applied in other areas of primary prevention. Furthermore, the field of media education in kindergartens. The aim of the paper is to draw attention to the needs of increasing competencies in the field of media education for teachers in kindergartens. The fulfillment of the goals is supported by the authors‘ own research.