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Publications Přehled o publikaci

Přehled o publikaci

B 2016

Marketingová komunikace: jak komunikovat na našem trhu

KARLÍČEK, Miroslav

Basic information

Original name

Marketingová komunikace: jak komunikovat na našem trhu

Authors

KARLÍČEK, Miroslav

Edition

2. vyd. Praha, 2016

Publisher

Grada Publishing

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-80-247-5769-8

Changed: 6/1/2022 15:38, Ing. Kateřina Matušínská, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

KARLÍČEK, Miroslav. Marketingová komunikace: jak komunikovat na našem trhu. 2nd ed. Praha: Grada Publishing, 2016. ISBN 978-80-247-5769-8.

@book{55883,
   author = {KARLÍČEK, Miroslav},
   address = {Praha},
   edition = {2.},
   location = {Praha},
   isbn = {978-80-247-5769-8},
   publisher = {Grada Publishing},
   title = {Marketingová komunikace: jak komunikovat na našem trhu},
   year = {2016}
}

TY  - BOOK
ID  - 55883
AU  - KARLÍČEK, Miroslav
PY  - 2016
TI  - Marketingová komunikace: jak komunikovat na našem trhu
PB  - Grada Publishing
CY  - Praha
SN  - 9788024757698
ER  -

KARLÍČEK, Miroslav. \textit{Marketingová komunikace: jak komunikovat na našem trhu}. 2nd ed. Praha: Grada Publishing, 2016. ISBN~978-80-247-5769-8.