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Publications Přehled o publikaci

Přehled o publikaci

B 2016

Marketing Management

KOTLER, Philip and Kevin Lane KELLER

Basic information

Original name

Marketing Management

Authors

KOTLER, Philip and Kevin Lane KELLER

Edition

15th. Harlow, 2016

Publisher

Pearson Education Limited

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-09262-1

Tags

International impact

Changed: 6/1/2022 16:50, Ing. Kateřina Matušínská, Ph.D.

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

KOTLER, Philip and Kevin Lane KELLER. Marketing Management. 15th. Harlow: Pearson Education Limited, 2016. ISBN 978-1-292-09262-1.

@book{55891,
   author = {Kotler, Philip and Keller, Kevin Lane},
   address = {Harlow},
   edition = {15th},
   location = {Harlow},
   isbn = {978-1-292-09262-1},
   publisher = {Pearson Education Limited},
   title = {Marketing Management},
   year = {2016}
}

TY  - BOOK
ID  - 55891
AU  - Kotler, Philip - Keller, Kevin Lane
PY  - 2016
TI  - Marketing Management
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292092621
ER  -

KOTLER, Philip and Kevin Lane KELLER. \textit{Marketing Management}. 15th. Harlow: Pearson Education Limited, 2016. ISBN~978-1-292-09262-1.