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Publications Přehled o publikaci

Přehled o publikaci

B 2021

Fundamentals of Marketing

BAINES, P S, P WHITEHOUSE, ANTONETTI and ROSENGREN

Basic information

Original name

Fundamentals of Marketing

Authors

BAINES, P S, P WHITEHOUSE, ANTONETTI and ROSENGREN

Edition

2nd. Oxford, 2021

Publisher

Oxford University Press

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-0-19-882925-6

Tags

International impact

Changed: 6/1/2022 16:53, Ing. Kateřina Matušínská, Ph.D.

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

BAINES, P S, P WHITEHOUSE, ANTONETTI and ROSENGREN. Fundamentals of Marketing. 2nd. Oxford: Oxford University Press, 2021. ISBN 978-0-19-882925-6.

@book{55892,
   author = {BAINES, P S and WHITEHOUSE, P and ANTONETTI, and ROSENGREN, },
   address = {Oxford},
   edition = {2nd},
   location = {Oxford},
   isbn = {978-0-19-882925-6},
   publisher = {Oxford University Press},
   title = {Fundamentals of Marketing},
   year = {2021}
}

TY  - BOOK
ID  - 55892
AU  - BAINES, P S - WHITEHOUSE, P - ANTONETTI,
AU  - ROSENGREN,
PY  - 2021
TI  - Fundamentals of Marketing
PB  - Oxford University Press
CY  - Oxford
SN  - 9780198829256
ER  -

BAINES, P S, P WHITEHOUSE, ANTONETTI and ROSENGREN. \textit{Fundamentals of Marketing}. 2nd. Oxford: Oxford University Press, 2021. ISBN~978-0-19-882925-6.