Marketing: The Core

@book{55896,
   author = {KERIN, A and HARTLEY, },
   address = {New York},
   edition = {7th},
   location = {New York},
   isbn = {978-1-259-71236-4},
   publisher = {McGraw-Hill Education},
   title = {Marketing: The Core},
   year = {2018}
}

TY  - BOOK
ID  - 55896
AU  - KERIN, A - HARTLEY,
PY  - 2018
TI  - Marketing: The Core
PB  - McGraw-Hill Education
CY  - New York
SN  - 9781259712364
ER  - 

KERIN, A and HARTLEY. \textit{Marketing: The Core}. 7th. New York: McGraw-Hill Education, 2018. ISBN~978-1-259-71236-4.