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Publications Přehled o publikaci

Přehled o publikaci

B 2018

Marketing: The Core

KERIN, A and HARTLEY

Basic information

Original name

Marketing: The Core

Authors

KERIN, A and HARTLEY

Edition

7th. New York, 2018

Publisher

McGraw-Hill Education

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-259-71236-4

Tags

International impact, Reviewed

Changed: 6/1/2022 17:00, Ing. Kateřina Matušínská, Ph.D.

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

KERIN, A and HARTLEY. Marketing: The Core. 7th. New York: McGraw-Hill Education, 2018. ISBN 978-1-259-71236-4.

@book{55896,
   author = {KERIN, A and HARTLEY, },
   address = {New York},
   edition = {7th},
   location = {New York},
   isbn = {978-1-259-71236-4},
   publisher = {McGraw-Hill Education},
   title = {Marketing: The Core},
   year = {2018}
}

TY  - BOOK
ID  - 55896
AU  - KERIN, A - HARTLEY,
PY  - 2018
TI  - Marketing: The Core
PB  - McGraw-Hill Education
CY  - New York
SN  - 9781259712364
ER  -

KERIN, A and HARTLEY. \textit{Marketing: The Core}. 7th. New York: McGraw-Hill Education, 2018. ISBN~978-1-259-71236-4.