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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2017

Marketing Research: An Applied Approach

MALHOTRA, N K, D NUNAN and D F BIRKS

Basic information

Original name

Marketing Research: An Applied Approach

Authors

MALHOTRA, N K, D NUNAN and D F BIRKS

Edition

5th. Harlow, 2017

Publisher

Pearson Education Limited

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-10312-9

Tags

International impact, Reviewed

Changed: 6/1/2022 17:01, Ing. Kateřina Matušínská, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

MALHOTRA, N K, D NUNAN and D F BIRKS. Marketing Research: An Applied Approach. 5th. Harlow: Pearson Education Limited, 2017. ISBN 978-1-292-10312-9.

@book{55897,
   author = {MALHOTRA, N K and NUNAN, D and BIRKS, D F},
   address = {Harlow},
   edition = {5th},
   location = {Harlow},
   isbn = {978-1-292-10312-9},
   publisher = {Pearson Education Limited},
   title = {Marketing Research: An Applied Approach},
   year = {2017}
}

TY  - BOOK
ID  - 55897
AU  - MALHOTRA, N K - NUNAN, D - BIRKS, D F
PY  - 2017
TI  - Marketing Research: An Applied Approach
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292103129
ER  -

MALHOTRA, N K, D NUNAN and D F BIRKS. \textit{Marketing Research: An Applied Approach}. 5th. Harlow: Pearson Education Limited, 2017. ISBN~978-1-292-10312-9.