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Publications Přehled o publikaci

Přehled o publikaci

B 2021

Marketing Communications: a European Perspective

PELSMACKER, P, M GEUENS and J BERGH

Basic information

Original name

Marketing Communications: a European Perspective

Authors

PELSMACKER, P, M GEUENS and J BERGH

Edition

7th. Harlow, 2021

Publisher

Pearson Education Limited

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-32789-1

Tags

International impact, Reviewed

Changed: 6/1/2022 17:04, Ing. Kateřina Matušínská, Ph.D.

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

PELSMACKER, P, M GEUENS and J BERGH. Marketing Communications: a European Perspective. 7th. Harlow: Pearson Education Limited, 2021. ISBN 978-1-292-32789-1.

@book{55898,
   author = {PELSMACKER, P and GEUENS, M and BERGH, J},
   address = {Harlow},
   edition = {7th},
   location = {Harlow},
   isbn = {978-1-292-32789-1},
   publisher = {Pearson Education Limited},
   title = {Marketing Communications: a European Perspective},
   year = {2021}
}

TY  - BOOK
ID  - 55898
AU  - PELSMACKER, P - GEUENS, M - BERGH, J
PY  - 2021
TI  - Marketing Communications: a European Perspective
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292327891
ER  -

PELSMACKER, P, M GEUENS and J BERGH. \textit{Marketing Communications: a European Perspective}. 7th. Harlow: Pearson Education Limited, 2021. ISBN~978-1-292-32789-1.