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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2021

Marketing Communications: a European Perspective

PELSMACKER, P, M GEUENS and J BERGH

Basic information

Original name

Marketing Communications: a European Perspective

Authors

PELSMACKER, P, M GEUENS and J BERGH

Edition

7th. Harlow, 2021

Publisher

Pearson Education Limited

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-32789-1

Tags

International impact, Reviewed

Změněno: 6/1/2022 17:04, Ing. Kateřina Matušínská, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

PELSMACKER, P, M GEUENS and J BERGH. Marketing Communications: a European Perspective. 7th. Harlow: Pearson Education Limited, 2021. ISBN 978-1-292-32789-1.

@book{55898,
   author = {PELSMACKER, P and GEUENS, M and BERGH, J},
   address = {Harlow},
   edition = {7th},
   location = {Harlow},
   isbn = {978-1-292-32789-1},
   publisher = {Pearson Education Limited},
   title = {Marketing Communications: a European Perspective},
   year = {2021}
}

TY  - BOOK
ID  - 55898
AU  - PELSMACKER, P - GEUENS, M - BERGH, J
PY  - 2021
TI  - Marketing Communications: a European Perspective
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292327891
ER  -

PELSMACKER, P, M GEUENS and J BERGH. \textit{Marketing Communications: a European Perspective}. 7th. Harlow: Pearson Education Limited, 2021. ISBN~978-1-292-32789-1.