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Publications Přehled o publikaci

Přehled o publikaci

u 2022

Integrated Advertising, Promotion, and Marketing Communications

CLOW, K and BAACK

Basic information

Original name

Integrated Advertising, Promotion, and Marketing Communications

Authors

CLOW, K and BAACK

Edition

9th. Harlow, 2022

Publisher

Pearson Education Limited

Other information

Type of outcome

Special-purpose publication

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-41121-7

Tags

International impact, Reviewed

Changed: 2/3/2023 08:32, Miroslava Snopková

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

CLOW, K and BAACK. Integrated Advertising, Promotion, and Marketing Communications. 9th. Harlow: Pearson Education Limited, 2022. ISBN 978-1-292-41121-7.

@misc{55900,
   author = {CLOW, K and BAACK, },
   address = {Harlow},
   edition = {9th},
   location = {Harlow},
   isbn = {978-1-292-41121-7},
   publisher = {Pearson Education Limited},
   title = {Integrated Advertising, Promotion, and Marketing Communications},
   year = {2022}
}

TY  - GEN
ID  - 55900
AU  - CLOW, K - BAACK,
PY  - 2022
TI  - Integrated Advertising, Promotion, and Marketing Communications
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292411217
ER  -

CLOW, K and BAACK. \textit{Integrated Advertising, Promotion, and Marketing Communications}. 9th. Harlow: Pearson Education Limited, 2022. ISBN~978-1-292-41121-7.