Integrated Marketing Communication: Creative strategy from Idea to Implementation

@book{55901,
   author = {BLAKEMAN, R},
   address = {London},
   edition = {3th},
   location = {London},
   isbn = {978-1-5381-0105-6},
   publisher = {Rowman & Littlefield},
   title = {Integrated Marketing Communication: Creative strategy from Idea to Implementation},
   year = {2018}
}

TY  - BOOK
ID  - 55901
AU  - BLAKEMAN, R
PY  - 2018
TI  - Integrated Marketing Communication: Creative strategy from Idea to Implementation
PB  - Rowman & Littlefield
CY  - London
SN  - 9781538101056
ER  - 

BLAKEMAN, R. \textit{Integrated Marketing Communication: Creative strategy from Idea to Implementation}. 3th. London: Rowman \&{}amp; Littlefield, 2018. ISBN~978-1-5381-0105-6.