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Publications Přehled o publikaci

Přehled o publikaci

B 2018

Integrated Marketing Communication: Creative strategy from Idea to Implementation

BLAKEMAN, R

Basic information

Original name

Integrated Marketing Communication: Creative strategy from Idea to Implementation

Authors

BLAKEMAN, R

Edition

3th. London, 2018

Publisher

Rowman & Littlefield

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-5381-0105-6

Tags

International impact, Reviewed

Changed: 6/1/2022 17:20, Ing. Kateřina Matušínská, Ph.D.

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

BLAKEMAN, R. Integrated Marketing Communication: Creative strategy from Idea to Implementation. 3th. London: Rowman & Littlefield, 2018. ISBN 978-1-5381-0105-6.

@book{55901,
   author = {BLAKEMAN, R},
   address = {London},
   edition = {3th},
   location = {London},
   isbn = {978-1-5381-0105-6},
   publisher = {Rowman & Littlefield},
   title = {Integrated Marketing Communication: Creative strategy from Idea to Implementation},
   year = {2018}
}

TY  - BOOK
ID  - 55901
AU  - BLAKEMAN, R
PY  - 2018
TI  - Integrated Marketing Communication: Creative strategy from Idea to Implementation
PB  - Rowman & Littlefield
CY  - London
SN  - 9781538101056
ER  -

BLAKEMAN, R. \textit{Integrated Marketing Communication: Creative strategy from Idea to Implementation}. 3th. London: Rowman \&{}amp; Littlefield, 2018. ISBN~978-1-5381-0105-6.