ROSSITER, R J, L PERCY and L BERGKVIST. Marketing Communications: Objectives, Strategy, Tactics. London: Sage Publications Ltd, 2018. ISBN 978-1-5264-3865-2.
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Basic information
Original name Marketing Communications: Objectives, Strategy, Tactics
Authors ROSSITER, R J, L PERCY and L BERGKVIST.
Edition London, 2018.
Publisher Sage Publications Ltd
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit School of Business Administration in Karvina
ISBN 978-1-5264-3865-2
Tags International impact, Reviewed
Changed by Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 6/1/2022 17:38.
PrintDisplayed: 6/5/2024 07:08