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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2018

Marketing Communications: Objectives, Strategy, Tactics

ROSSITER, R J, L PERCY and L BERGKVIST

Basic information

Original name

Marketing Communications: Objectives, Strategy, Tactics

Authors

ROSSITER, R J, L PERCY and L BERGKVIST

Edition

London, 2018

Publisher

Sage Publications Ltd

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

School of Business Administration in Karvina

ISBN

978-1-5264-3865-2

Tags

International impact, Reviewed

Změněno: 6/1/2022 17:38, Ing. Kateřina Matušínská, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

ROSSITER, R J, L PERCY and L BERGKVIST. Marketing Communications: Objectives, Strategy, Tactics. London: Sage Publications Ltd, 2018. ISBN 978-1-5264-3865-2.

@book{55904,
   author = {ROSSITER, R J and PERCY, L and BERGKVIST, L},
   address = {London},
   location = {London},
   isbn = {978-1-5264-3865-2},
   publisher = {Sage Publications Ltd},
   title = {Marketing Communications: Objectives, Strategy, Tactics},
   year = {2018}
}

TY  - BOOK
ID  - 55904
AU  - ROSSITER, R J - PERCY, L - BERGKVIST, L
PY  - 2018
TI  - Marketing Communications: Objectives, Strategy, Tactics
PB  - Sage Publications Ltd
CY  - London
SN  - 9781526438652
ER  -

ROSSITER, R J, L PERCY and L BERGKVIST. \textit{Marketing Communications: Objectives, Strategy, Tactics}. London: Sage Publications Ltd, 2018. ISBN~978-1-5264-3865-2.