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Publications Přehled o publikaci

Přehled o publikaci

B 2018

Marketing Communications: Objectives, Strategy, Tactics

ROSSITER, R J, L PERCY and L BERGKVIST

Basic information

Original name

Marketing Communications: Objectives, Strategy, Tactics

Authors

ROSSITER, R J, L PERCY and L BERGKVIST

Edition

London, 2018

Publisher

Sage Publications Ltd

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-5264-3865-2

Tags

International impact, Reviewed

Changed: 6/1/2022 17:38, Ing. Kateřina Matušínská, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

ROSSITER, R J, L PERCY and L BERGKVIST. Marketing Communications: Objectives, Strategy, Tactics. London: Sage Publications Ltd, 2018. ISBN 978-1-5264-3865-2.

@book{55904,
   author = {ROSSITER, R J and PERCY, L and BERGKVIST, L},
   address = {London},
   location = {London},
   isbn = {978-1-5264-3865-2},
   publisher = {Sage Publications Ltd},
   title = {Marketing Communications: Objectives, Strategy, Tactics},
   year = {2018}
}

TY  - BOOK
ID  - 55904
AU  - ROSSITER, R J - PERCY, L - BERGKVIST, L
PY  - 2018
TI  - Marketing Communications: Objectives, Strategy, Tactics
PB  - Sage Publications Ltd
CY  - London
SN  - 9781526438652
ER  -

ROSSITER, R J, L PERCY and L BERGKVIST. \textit{Marketing Communications: Objectives, Strategy, Tactics}. London: Sage Publications Ltd, 2018. ISBN~978-1-5264-3865-2.