B 2018

No Small Change: Why Financial Services Needs a New Kind of Marketing

CAMP, L and THOMSON

Basic information

Original name

No Small Change: Why Financial Services Needs a New Kind of Marketing

Authors

CAMP, L and THOMSON

Edition

West Sussex, 2018

Publisher

Willey & Sons Ltd.

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Marked to be transferred to RIV

No

Organization unit

School of Business Administration in Karvina

ISBN

978-1-119-37803-7

Tags

International impact, Reviewed
Changed: 6/1/2022 18:46, Ing. Kateřina Matušínská, Ph.D.