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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2018

No Small Change: Why Financial Services Needs a New Kind of Marketing

CAMP, L and THOMSON

Basic information

Original name

No Small Change: Why Financial Services Needs a New Kind of Marketing

Authors

CAMP, L and THOMSON

Edition

West Sussex, 2018

Publisher

Willey & Sons Ltd.

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

School of Business Administration in Karvina

ISBN

978-1-119-37803-7

Tags

International impact, Reviewed

Změněno: 6/1/2022 18:46, Ing. Kateřina Matušínská, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

CAMP, L and THOMSON. No Small Change: Why Financial Services Needs a New Kind of Marketing. West Sussex: Willey & Sons Ltd., 2018. ISBN 978-1-119-37803-7.

@book{55907,
   author = {CAMP, L and THOMSON, },
   address = {West Sussex},
   location = {West Sussex},
   isbn = {978-1-119-37803-7},
   publisher = {Willey & Sons Ltd.},
   title = {No Small Change: Why Financial Services Needs a New Kind of Marketing},
   year = {2018}
}

TY  - BOOK
ID  - 55907
AU  - CAMP, L - THOMSON,
PY  - 2018
TI  - No Small Change: Why Financial Services Needs a New Kind of Marketing
PB  - Willey & Sons Ltd.
CY  - West Sussex
SN  - 9781119378037
ER  -

CAMP, L and THOMSON. \textit{No Small Change: Why Financial Services Needs a New Kind of Marketing}. West Sussex: Willey \&{}amp; Sons Ltd., 2018. ISBN~978-1-119-37803-7.