B 2019

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behavior

SHAIKH, A and KARJALUOTO

Basic information

Original name

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behavior

Authors

SHAIKH, A and KARJALUOTO

Edition

New York, 2019

Publisher

Routledge

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Marked to be transferred to RIV

No

Organization unit

School of Business Administration in Karvina

ISBN

978-0-8153-8694-0

Tags

International impact, Reviewed
Changed: 6/1/2022 18:48, Ing. Kateřina Matušínská, Ph.D.