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@book{55909, author = {WIRTZ, J and CH, and LOVELOCK, }, address = {Harlow}, edition = {3rd}, location = {Harlow}, isbn = {978-1-292-09006-1}, publisher = {Pearson Education Limited.}, title = {Essentials of Services Marketing. Global Edition}, year = {2017} }
TY - BOOK ID - 55909 AU - WIRTZ, J - CH, AU - LOVELOCK, PY - 2017 TI - Essentials of Services Marketing. Global Edition PB - Pearson Education Limited. CY - Harlow SN - 9781292090061 ER -
WIRTZ, J, CH and LOVELOCK. \textit{Essentials of Services Marketing. Global Edition}. 3rd. Harlow: Pearson Education Limited., 2017. ISBN~978-1-292-09006-1.
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