WIRTZ, J, CH and LOVELOCK. Essentials of Services Marketing. Global Edition. 3rd. Harlow: Pearson Education Limited. ISBN 978-1-292-09006-1. 2017.
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Basic information
Original name Essentials of Services Marketing. Global Edition
Authors WIRTZ, J, CH and LOVELOCK.
Edition 3rd. Harlow, 2017.
Publisher Pearson Education Limited.
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit School of Business Administration in Karvina
ISBN 978-1-292-09006-1
Tags International impact, Reviewed
Changed by Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 6/1/2022 18:50.
PrintDisplayed: 28/3/2024 22:18