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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2017

Essentials of Services Marketing. Global Edition

WIRTZ, J, CH and LOVELOCK

Basic information

Original name

Essentials of Services Marketing. Global Edition

Authors

WIRTZ, J, CH and LOVELOCK

Edition

3rd. Harlow, 2017

Publisher

Pearson Education Limited.

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-09006-1

Tags

International impact, Reviewed

Změněno: 6/1/2022 18:50, Ing. Kateřina Matušínská, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

WIRTZ, J, CH and LOVELOCK. Essentials of Services Marketing. Global Edition. 3rd. Harlow: Pearson Education Limited., 2017. ISBN 978-1-292-09006-1.

@book{55909,
   author = {WIRTZ, J and CH, and LOVELOCK, },
   address = {Harlow},
   edition = {3rd},
   location = {Harlow},
   isbn = {978-1-292-09006-1},
   publisher = {Pearson Education Limited.},
   title = {Essentials of Services Marketing. Global Edition},
   year = {2017}
}

TY  - BOOK
ID  - 55909
AU  - WIRTZ, J - CH,
AU  - LOVELOCK,
PY  - 2017
TI  - Essentials of Services Marketing. Global Edition
PB  - Pearson Education Limited.
CY  - Harlow
SN  - 9781292090061
ER  -

WIRTZ, J, CH and LOVELOCK. \textit{Essentials of Services Marketing. Global Edition}. 3rd. Harlow: Pearson Education Limited., 2017. ISBN~978-1-292-09006-1.