Skip to top bar Skip to header Skip to content Skip to footer

Publications Přehled o publikaci

Přehled o publikaci

B 2018

Základy marketingu

KARLÍČEK, M and KOL

Basic information

Original name

Základy marketingu

Authors

KARLÍČEK, M and KOL

Edition

2. vyd. Praha, 2018

Publisher

Grada Publishing

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-80-247-5869-5

Tags

International impact, Reviewed

Changed: 7/1/2022 09:50, Ing. Kateřina Matušínská, Ph.D.

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

KARLÍČEK, M and KOL. Základy marketingu. 2nd ed. Praha: Grada Publishing, 2018. ISBN 978-80-247-5869-5.

@book{55921,
   author = {KARLÍČEK, M and kol, },
   address = {Praha},
   edition = {2.},
   location = {Praha},
   isbn = {978-80-247-5869-5},
   publisher = {Grada Publishing},
   title = {Základy marketingu},
   year = {2018}
}

TY  - BOOK
ID  - 55921
AU  - KARLÍČEK, M - kol,
PY  - 2018
TI  - Základy marketingu
PB  - Grada Publishing
CY  - Praha
SN  - 9788024758695
ER  -

KARLÍČEK, M and KOL. \textit{Základy marketingu}. 2nd ed. Praha: Grada Publishing, 2018. ISBN~978-80-247-5869-5.