Marketing podle Kotlera

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Publications Přehled o publikaci

Přehled o publikaci

2000

Marketing podle Kotlera

KOTLER, P.

Basic information

Original name

Marketing podle Kotlera

Authors

KOTLER, P.

Edition

Praha: Management Press, 2000

Other information

Marked to be transferred to RIV

ISBN

80-7261-010-4

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

KOTLER, P. Marketing podle Kotlera. Praha: Management Press, 2000. ISBN 80-7261-010-4.

@article{,
   author = {KOTLER, P.},
   address = {Praha: Management Press},
   location = {Praha: Management Press},
   isbn = {80-7261-010-4},
   title = {Marketing podle Kotlera},
   year = {2000}
}

TY  - JOUR
AU  - KOTLER, P.
PY  - 2000
TI  - Marketing podle Kotlera
CY  - Praha: Management Press
SN  - 8072610104
ER  -

KOTLER, P. \textit{Marketing podle Kotlera}. Praha: Management Press, 2000. ISBN~80-7261-010-4.