Strategic Marketing Management – The Framework

@book{56241,
   author = {CHERNEV, A},
   address = {Chicago},
   location = {Chicago},
   isbn = {978-1-936572-59-5},
   publisher = {Cerebellum Press},
   title = {Strategic Marketing Management – The Framework},
   year = {2019}
}

TY  - BOOK
ID  - 56241
AU  - CHERNEV, A
PY  - 2019
TI  - Strategic Marketing Management – The Framework
PB  - Cerebellum Press
CY  - Chicago
SN  - 9781936572595
ER  - 

CHERNEV, A. \textit{Strategic Marketing Management – The Framework}. Chicago: Cerebellum Press. ISBN~978-1-936572-59-5. 2019.