Strategic brand management

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Publications Přehled o publikaci

Přehled o publikaci

B 2019

Strategic brand management

ROSENBAUM-ELLIOTT, R; L PERCY and S PERVAN

Basic information

Original name

Strategic brand management

Authors

ROSENBAUM-ELLIOTT, R; L PERCY and S PERVAN

Edition

Oxford, 2019

Publisher

Oxford University Press

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Marked to be transferred to RIV

ISBN

978-0-19-879780-7

Changed: 13/1/2022 15:25, Ing. Michal Stoklasa, Ph.D.

ROSENBAUM-ELLIOTT, R; L PERCY and S PERVAN. Strategic brand management. Oxford: Oxford University Press, 2019. ISBN 978-0-19-879780-7.

@book{56242,
   author = {ROSENBAUMandELLIOTT, R and PERCY, L and PERVAN, S},
   address = {Oxford},
   location = {Oxford},
   isbn = {978-0-19-879780-7},
   publisher = {Oxford University Press},
   title = {Strategic brand management},
   year = {2019}
}

TY  - BOOK
ID  - 56242
AU  - ROSENBAUM-ELLIOTT, R - PERCY, L - PERVAN, S
PY  - 2019
TI  - Strategic brand management
PB  - Oxford University Press
CY  - Oxford
SN  - 9780198797807
ER  -

ROSENBAUM-ELLIOTT, R; L PERCY and S PERVAN. \textit{Strategic brand management}. Oxford: Oxford University Press, 2019. ISBN~978-0-19-879780-7.