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@book{56243, author = {CATEORA, P R and GILLY, M C and GRAHAM, J L}, address = {New York}, location = {New York}, isbn = {978-1-260-54787-0}, publisher = {Mc Graw Hill}, title = {International marketing}, year = {2019} }
TY - BOOK ID - 56243 AU - CATEORA, P R - GILLY, M C - GRAHAM, J L PY - 2019 TI - International marketing PB - Mc Graw Hill CY - New York SN - 9781260547870 ER -
CATEORA, P R, M C GILLY and J L GRAHAM. \textit{International marketing}. New York: Mc Graw Hill, 2019. ISBN~978-1-260-54787-0.
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