International marketing

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2019

International marketing

CATEORA, P R, M C GILLY and J L GRAHAM

Basic information

Original name

International marketing

Authors

CATEORA, P R, M C GILLY and J L GRAHAM

Edition

New York, 2019

Publisher

Mc Graw Hill

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

ISBN

978-1-260-54787-0

Změněno: 13/1/2022 15:29, Ing. Michal Stoklasa, Ph.D.

CATEORA, P R, M C GILLY and J L GRAHAM. International marketing. New York: Mc Graw Hill, 2019. ISBN 978-1-260-54787-0.

@book{56243,
   author = {CATEORA, P R and GILLY, M C and GRAHAM, J L},
   address = {New York},
   location = {New York},
   isbn = {978-1-260-54787-0},
   publisher = {Mc Graw Hill},
   title = {International marketing},
   year = {2019}
}

TY  - BOOK
ID  - 56243
AU  - CATEORA, P R - GILLY, M C - GRAHAM, J L
PY  - 2019
TI  - International marketing
PB  - Mc Graw Hill
CY  - New York
SN  - 9781260547870
ER  -

CATEORA, P R, M C GILLY and J L GRAHAM. \textit{International marketing}. New York: Mc Graw Hill, 2019. ISBN~978-1-260-54787-0.