D 2021

Changes in Online Grocery Shopping: The New Normal for Generation Z?

BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ

Basic information

Original name

Changes in Online Grocery Shopping: The New Normal for Generation Z?

Authors

Edition

Trnava, p. 15-25, 11 pp. 2021

Publisher

Faculty of Mass Media Communication, University of SS. Cyril and Methodius

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Slovakia

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

Organization unit

School of Business Administration in Karvina

ISBN

978-80-572-0220-2

ISSN

Keywords in English

Consumer Behaviour; Generation Z; Grocery shopping; Retailing
Změněno: 21/1/2022 12:53, Ing. Radka Bauerová, Ph.D.

Abstract

V originále

The acceleration of online grocery shopping in recent years shows the widening acceptance of this way of shopping for grocery. Despite the fact that millennials are among the largest customer segment in this area, companies should not only focus on them, but also start strategically targeting the emerging generation of shoppers known as Generation Z. Therefore, the aim of this paper is to explore the potential of online grocery shopping among Generation Z and identify the most significant factors influencing the online retailer choice of these potential customers.