KAJZAR, Patrik. The Impact of Different Factors on Repeat Visits to Selected International Tourism Enterprises: Case Study From Czechia. Frontiers in Psychology. 2022, roč. 13, -, s. 1-9. ISSN 1664-1078. Dostupné z: https://dx.doi.org/10.3389/fpsyg.2022.881319.
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Základní údaje
Originální název The Impact of Different Factors on Repeat Visits to Selected International Tourism Enterprises: Case Study From Czechia
Autoři KAJZAR, Patrik (203 Česká republika, garant, domácí).
Vydání Frontiers in Psychology, 2022, 1664-1078.
Další údaje
Originální jazyk angličtina
Typ výsledku Článek v odborném periodiku
Obor 50902 Social sciences, interdisciplinary
Stát vydavatele Švýcarsko
Utajení není předmětem státního či obchodního tajemství
WWW URL
Kód RIV RIV/47813059:19520/22:A0000310
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
Doi http://dx.doi.org/10.3389/fpsyg.2022.881319
UT WoS 000796963900001
Klíčová slova anglicky consumer behavior; factors; service; environment;offer; Czechia ;international tourism enterprises
Změnil Změnil: Ing. Patrik Kajzar, Ph.D., učo 17240. Změněno: 31. 5. 2022 07:25.
Anotace
The aim of this article is to identify the influence of the different factors on the repeat visits to selected international tourism enterprises based on the responses of customers in Czechia. The selected factors were divided into three main groups: service, environment, and offer, and each of these groups consists of other different factors. Primary data were analyzed using SPSS software. Statistical hypotheses were formed, reflecting the relationship between the difference in customer responses and selected quality factors, which can affect repeated visits to selected tourism enterprises. Most customers of repeat visits to selected tourism enterprises are affected by professional behavior, staff empathetic approach, offer knowledge and ability to provide as much information as possible, cleanliness and tidiness, overall atmosphere of the establishment, lighting and thermal comfort, air cleanliness, and plenty of space, taste and quality of food and ingredients, and last but not least also corresponding ratio of price/quality, good experience and attractive price level. Studying consumer behavior is important because it helps marketers understand what influences consumers’ buying decisions not only in the tourism area in the Czechia but can fill in the market gap and identify the new products and services that are needed.
VytisknoutZobrazeno: 24. 7. 2024 07:31