DUHÁČEK ŠEBESTOVÁ, Jarmila. INVESTMENT IN INNOVATION – PERFORMANCE SUPPORT OR WASTED MONEY?. Online. In Jarmila Zimmermannová, Jaroslav Burian. International Days of Science 2022. Olomouc: MVSO, 2022, p. 86-95. ISBN 978-80-7455-100-0.
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Basic information
Original name INVESTMENT IN INNOVATION – PERFORMANCE SUPPORT OR WASTED MONEY?
Authors DUHÁČEK ŠEBESTOVÁ, Jarmila (203 Czech Republic, guarantor, belonging to the institution).
Edition Olomouc, International Days of Science 2022, p. 86-95, 10 pp. 2022.
Publisher MVSO
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/47813059:19520/22:A0000322
Organization unit School of Business Administration in Karvina
ISBN 978-80-7455-100-0
Keywords in English Innovations; external sources; financial planning; ROI
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Jarmila Duháček Šebestová, Ph.D., učo 19986. Changed: 11/11/2022 08:00.
Abstract
Innovations are critical in business; however, the return on investment in innovations is longer and riskier than other investments, so entrepreneurs frequently consider how much to invest during the Covid-19 period. Based on primary research, this article investigates the motivations for investment when a 60% profit is typically invested with a model return of around 10%. The findings are based on an empirical study conducted in the Czech Republic (589 respondents, omnibus survey). Furthermore, the study concludes that business experience has a positive influence on innovation investment and future development in order to increase investment share and they are affected by external and internal mixture of capital, when the ideal combination was found as 80% of investment back to the company and 80% directly to innovation to get 10% ROI.
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