Modeling of customer behavior in e-commerce using Google
Analytics

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Publications Přehled o publikaci

Přehled o publikaci

D 2022

Modeling of customer behavior in e-commerce using Google Analytics

DOLÁK, Radim, Petr SUCHÁNEK and Adam CHMIEL

Basic information

Original name

Modeling of customer behavior in e-commerce using Google Analytics

Authors

DOLÁK, Radim, Petr SUCHÁNEK and Adam CHMIEL

Edition

Ostrava, Proceedings of the 24th International Conference on Information Technology for Practice, p. 21-28, 177 pp. 2022

Publisher

Czech Society for System Integration

Other information

Language

English

Type of outcome

Proceedings paper

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

Organization unit

School of Business Administration in Karvina

ISBN

978-80-248-4562-3

Changed: 12/8/2022 09:52, Ing. Radim Dolák, Ph.D.

DOLÁK, Radim, Petr SUCHÁNEK and Adam CHMIEL. Modeling of customer behavior in e-commerce using Google Analytics. Online. In Jan Ministr. Proceedings of the 24th International Conference on Information Technology for Practice. Ostrava: Czech Society for System Integration, 2022, p. 21-28, 177 pp. ISBN 978-80-248-4562-3.

@inproceedings{61901,
   author = {Dolák, Radim and Suchánek, Petr and Chmiel, Adam},
   address = {Ostrava},
   booktitle = {Proceedings of the 24th International Conference on Information Technology for Practice},
   editor = {Jan Ministr},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Ostrava},
   isbn = {978-80-248-4562-3},
   pages = {21-28},
   publisher = {Czech Society for System Integration},
   title = {Modeling of customer behavior in e-commerce using Google Analytics},
   year = {2022}
}

TY  - CONF
ID  - 61901
AU  - Dolák, Radim - Suchánek, Petr - Chmiel, Adam
PY  - 2022
TI  - Modeling of customer behavior in e-commerce using Google Analytics
PB  - Czech Society for System Integration
CY  - Ostrava
SN  - 9788024845623
ER  -

DOLÁK, Radim, Petr SUCHÁNEK and Adam CHMIEL. Modeling of customer behavior in e-commerce using Google Analytics. Online. In Jan Ministr. \textit{Proceedings of the 24th International Conference on Information Technology for Practice}. Ostrava: Czech Society for System Integration, 2022, p.~21-28, 177 pp. ISBN~978-80-248-4562-3.