BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. New possibilies of Communication of E-shops and their importance. Nová filologická revue. 2022, Vol. 14, No. 1 (2022), p. 156-174, 183 pp. ISSN 1338-0583.
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Basic information
Original name New possibilies of Communication of E-shops and their importance
Name in Czech Nové možnosti komunikace e-shopů a jejich význam
Authors BOBÁKOVÁ, Hanne-Lore (203 Czech Republic, guarantor, belonging to the institution) and Janusz KARPETA (203 Czech Republic, belonging to the institution).
Edition Nová filologická revue, 2022, 1338-0583.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50802 Media and socio-cultural communication
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
WWW URL URL
RIV identification code RIV/47813059:19520/22:A0000325
Organization unit School of Business Administration in Karvina
Keywords in English advertising advertising discourse participation persuasion
Tags Reviewed
Changed by Changed by: PhDr. Janusz Karpeta, Ph.D., učo 48745. Changed: 31/8/2022 09:43.
Abstract
The article deals with the communication of the Westwing web e-shop. The article aims to describe the methods of communication of this e-shop on the verbal level. In the introduction of the article, the topic of communication is set in a broader framework of time and content. This is followed by a review of the selection of professional literature on the topic, a description of the theoretical grasp of the research investigation with a terminological explanation of the relevant concepts and then an enumeration of the methods used. Within the verbal investigation, it is examined how the integration of the recipient into the communication is approached in the communication of the web application, what means are used in doing so, how the symbiosis between the verbal and non-verbal components of communication is realized, and what persuasive means are chosen in the communication. The examples of the communication of this e-shop are used to reveal new possibilities of influencing potential clients and the potential of sales applications. The article concludes by highlighting the importance of creativity for advertising in virtual environments. At the same time, attention is focused on the educational dimension of the new type of communication and its use in the development of professional courses at universities.
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