Marketing Management

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Publications Přehled o publikaci

Přehled o publikaci

2008

Marketing Management

KOTLER, P., KELLER, K.

Basic information

Original name

Marketing Management

Authors

KOTLER, P., KELLER, K.

Edition

Prentice Hall, 2008

Other information

Marked to be transferred to RIV

ISBN

9780131357976

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

KOTLER, P., KELLER, K. Marketing Management. Prentice Hall, 2008. ISBN 9780131357976.

@article{,
   author = {KOTLER, P., KELLER, K.},
   address = {Prentice Hall},
   location = {Prentice Hall},
   isbn = {9780131357976},
   title = {Marketing Management},
   year = {2008}
}

TY  - JOUR
AU  - KOTLER, P., KELLER, K.
PY  - 2008
TI  - Marketing Management
CY  - Prentice Hall
SN  - 9780131357976
ER  -

KOTLER, P., KELLER, K. \textit{Marketing Management}. Prentice Hall, 2008. ISBN~9780131357976.