Global Marketing Management

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Publications Přehled o publikaci

Přehled o publikaci

2000

Global Marketing Management

SCHLEGELMILCH, B., KEEGAN, W. J., STOETTINGER, B.

Basic information

Original name

Global Marketing Management

Authors

SCHLEGELMILCH, B., KEEGAN, W. J., STOETTINGER, B.

Edition

Prentice Hall, 2000

Other information

Marked to be transferred to RIV

ISBN

9780138418267

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

SCHLEGELMILCH, B., KEEGAN, W. J., STOETTINGER, B. Global Marketing Management. Prentice Hall, 2000. ISBN 9780138418267.

@article{,
   author = {SCHLEGELMILCH, B., KEEGAN, W. J., STOETTINGER, B.},
   address = {Prentice Hall},
   location = {Prentice Hall},
   isbn = {9780138418267},
   title = { Global Marketing Management},
   year = {2000}
}

TY  - JOUR
AU  - SCHLEGELMILCH, B., KEEGAN, W. J., STOETTINGER, B.
PY  - 2000
TI  - Global Marketing Management
CY  - Prentice Hall
SN  - 9780138418267
ER  -

SCHLEGELMILCH, B., KEEGAN, W. J., STOETTINGER, B. \textit{Global Marketing Management}. Prentice Hall, 2000. ISBN~9780138418267.