Marketing communications.

Detailed Information on Publication Record

2006

DE PELSMACKER, P., GEUENS, M., VAN DEN BERGH, J.

DE PELSMACKER, P., GEUENS, M., VAN DEN BERGH, J.

Prentice Hall, 2006

9780273706939

Změněno: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

DE PELSMACKER, P., GEUENS, M., VAN DEN BERGH, J. Marketing communications. Prentice Hall, 2006. ISBN 9780273706939.

DE PELSMACKER, P., GEUENS, M., VAN DEN BERGH, J. \textit{Marketing communications.}. Prentice Hall, 2006. ISBN~9780273706939.