| DE PELSMACKER, P., GEUENS, M., VAN DEN BERGH, J. Marketing communications. Prentice Hall, 2006. ISBN 9780273706939. |
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| Basic information | |
|---|---|
| Original name | Marketing communications. |
| Authors | DE PELSMACKER, P., GEUENS, M., VAN DEN BERGH, J. |
| Edition | Prentice Hall, 2006. |
| Other information | |
|---|---|
| ISBN | 9780273706939 |
| Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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