J 2022

Business plan development in an international project aimed at creating a fictitious hotel

PELLEŠOVÁ, Pavlína and Krystyna HEINZ

Basic information

Original name

Business plan development in an international project aimed at creating a fictitious hotel

Authors

PELLEŠOVÁ, Pavlína (203 Czech Republic, guarantor, belonging to the institution) and Krystyna HEINZ (203 Czech Republic, belonging to the institution)

Edition

Studia Periegetica, Poznan, Polsko, 2022, 2658-1736

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

Poland

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

RIV identification code

RIV/47813059:19520/22:A0000348

Organization unit

School of Business Administration in Karvina

Keywords in English

project; business plan; hotel; competitiveness; service packages; expertise

Tags

Reviewed
Změněno: 2/1/2023 14:22, doc. Ing. Pavlína Pellešová, Ph.D.

Abstract

V originále

The article describes the process of developing a business plan for a fictitious hotel as part of a simulation exercise involving five partners participating in an international project. It describes the project goals, its structure, tasks, and the achievements of the project participants. The starting point for the development of a business plan by each team were theoretical aspects that need to be considered in the process. Based on them, the participants designed their hotels under the guidance and mentorship of the project’s researchers. The project outputs in the form of proposals to create specific hotels in selected countries contribute to the project goals regarding entrepreneurship education through experiential learning provided to students of tourism. It can be argued that students participating in such simulations will be better prepared for the competitive labour market and will have the skills necessary to set up their own businesses in the hotel industry.