Detailed Information on Publication Record
2022
Business plan development in an international project aimed at creating a fictitious hotel
PELLEŠOVÁ, Pavlína and Krystyna HEINZBasic information
Original name
Business plan development in an international project aimed at creating a fictitious hotel
Authors
PELLEŠOVÁ, Pavlína (203 Czech Republic, guarantor, belonging to the institution) and Krystyna HEINZ (203 Czech Republic, belonging to the institution)
Edition
Studia Periegetica, Poznan, Polsko, 2022, 2658-1736
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Field of Study
50204 Business and management
Country of publisher
Poland
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
RIV identification code
RIV/47813059:19520/22:A0000348
Organization unit
School of Business Administration in Karvina
Keywords in English
project; business plan; hotel; competitiveness; service packages; expertise
Tags
Reviewed
Změněno: 2/1/2023 14:22, doc. Ing. Pavlína Pellešová, Ph.D.
Abstract
V originále
The article describes the process of developing a business plan for a fictitious hotel as part of a simulation exercise involving five partners participating in an international project. It describes the project goals, its structure, tasks, and the achievements of the project participants. The starting point for the development of a business plan by each team were theoretical aspects that need to be considered in the process. Based on them, the participants designed their hotels under the guidance and mentorship of the project’s researchers. The project outputs in the form of proposals to create specific hotels in selected countries contribute to the project goals regarding entrepreneurship education through experiential learning provided to students of tourism. It can be argued that students participating in such simulations will be better prepared for the competitive labour market and will have the skills necessary to set up their own businesses in the hotel industry.