PELLEŠOVÁ, Pavlína and Krystyna HEINZ. Business plan development in an international project aimed at creating a fictitious hotel. Studia Periegetica. Poznan, Polsko, 2022, vol. 3, No 39, p. 121-139. ISSN 2658-1736. Available from: https://dx.doi.org/10.5604/01.3001.0016.1058.
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Basic information
Original name Business plan development in an international project aimed at creating a fictitious hotel
Authors PELLEŠOVÁ, Pavlína (203 Czech Republic, guarantor, belonging to the institution) and Krystyna HEINZ (203 Czech Republic, belonging to the institution).
Edition Studia Periegetica, Poznan, Polsko, 2022, 2658-1736.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Poland
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/47813059:19520/22:A0000348
Organization unit School of Business Administration in Karvina
Doi http://dx.doi.org/10.5604/01.3001.0016.1058
Keywords in English project; business plan; hotel; competitiveness; service packages; expertise
Tags Reviewed
Changed by Changed by: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Changed: 2/1/2023 14:22.
Abstract
The article describes the process of developing a business plan for a fictitious hotel as part of a simulation exercise involving five partners participating in an international project. It describes the project goals, its structure, tasks, and the achievements of the project participants. The starting point for the development of a business plan by each team were theoretical aspects that need to be considered in the process. Based on them, the participants designed their hotels under the guidance and mentorship of the project’s researchers. The project outputs in the form of proposals to create specific hotels in selected countries contribute to the project goals regarding entrepreneurship education through experiential learning provided to students of tourism. It can be argued that students participating in such simulations will be better prepared for the competitive labour market and will have the skills necessary to set up their own businesses in the hotel industry.
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