Challenges for CRM to Be an Active Part of Development in Europe

@inproceedings{64421,
   author = {Janáková, Milena},
   address = {Karviná},
   keywords = {CRM (Customer Relationship Management); information technology; development; marketing},
   location = {Karviná},
   isbn = {978-80-7510-527-1},
   pages = {69-76},
   publisher = {Silesian University in Opava, School of Business Administration in Karvina},
   title = {Challenges for CRM to Be an Active Part of Development in Europe},
   year = {2022}
}

TY  - JOUR
ID  - 64421
AU  - Janáková, Milena
PY  - 2022
TI  - Challenges for CRM to Be an Active Part of Development in Europe
PB  - Silesian University in Opava, School of Business Administration in Karvina
CY  - Karviná
SN  - 9788075105271
KW  - CRM (Customer Relationship Management)
KW  - information technology
KW  - development
KW  - marketing
N2  - The most promising issue is artificial intelligence (AI) and its implementation in business processes to support automation, chatbots, data analytics, Internet of Things (IoT), or robotics. In this article, the interest is in the support of automation in CRM systems, which should be an active part of the development in Europe. Selected CRM systems were monitored for AI-based automation and KPIs that demonstrate the benefits of CRM. There are differences in the volume of automated procedures. Some CRM systems are more complex, like Zoho CRM, but others only have a simple solution, like Less Annoying CRM. This reality puts more pressure on marketers and sales people as they have no optimal software to support their activities.
ER  - 

JANÁKOVÁ, Milena. \textit{Challenges for CRM to Be an Active Part of Development in Europe}. Karviná: Silesian University in Opava, School of Business Administration in Karvina, 2022, s.~69-76. ISBN~978-80-7510-527-1.