Information as a Strategic Factor of Business Development in
Gastronomy.

D 2022

Information as a Strategic Factor of Business Development in Gastronomy.

BOTLÍKOVÁ, Milena a Josef BOTLÍK

Základní údaje

Originální název

Information as a Strategic Factor of Business Development in Gastronomy.

Název česky

Informace jako strategický faktor rozvoje podnikání v gastronomii.

Autoři

BOTLÍKOVÁ, Milena a Josef BOTLÍK

Vydání

10. vyd. Praha, 10th International Conference Proceedings Current Trends in Spa, Hospitality and Tourism. od s. 55-67, 13 s. 2022

Nakladatel

VŠHE Praha (UCP Praha)

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

URL

Organizační jednotka

Filozoficko-přírodovědecká fakulta v Opavě

ISBN

978-80-7632-076-5

Klíčová slova česky

Moravskoslezský kraj; dostupnost; restaurace; specifické skupiny; web

Klíčová slova anglicky

Moravian-Silesian region; accessibility; restaurants; specific groups; websites.

Příznaky

Mezinárodní význam, Recenzováno

Návaznosti

CZ.02.2.69/0.0/0.0/18_054/0014696, projekt VaV.

Změněno: 31. 12. 2022 10:43, Ing. Josef Botlík

Anotace

V originále

INFORMATION AS A STRATEGIC FACTOR OF BUSINESS DEVELOPMENT IN GASTRONOMY Milena Botlíková, Josef Botlík Abstract The Covid 19 pandemic led to the closure and reduction of the restaurant business. They had to adapt to the conditions and switch to the contactless form of services (delivery services, contactless payments, etc.) and offers through websites. Gastronomy business has thus become dependent on information accessibility in the Internet space. The article deals with information accessibility of gastronomic companies in MSK. The availability of information will be evaluated using software applications and will be based, for example, on the WCAG methodology.

Citovat

BOTLÍKOVÁ, Milena a Josef BOTLÍK. Information as a Strategic Factor of Business Development in Gastronomy. Online. In Martin Petříček, Jan Hán, Barbora Komínková, Radka Balakovská. 10th International Conference Proceedings Current Trends in Spa, Hospitality and Tourism. 10. vyd. Praha: VŠHE Praha (UCP Praha), 2022, s. 55-67. ISBN 978-80-7632-076-5.

@inproceedings{64462,
   author = {Botlíková, Milena and Botlík, Josef},
   address = {Praha},
   booktitle = {10th International Conference Proceedings Current Trends in Spa, Hospitality and Tourism.},
   edition = {10},
   editor = {Martin Petříček, Jan Hán, Barbora Komínková, Radka Balakovská.},
   keywords = {Moravian-Silesian region; accessibility; restaurants; specific groups; websites.},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Praha},
   isbn = {978-80-7632-076-5},
   pages = {55-67},
   publisher = {VŠHE Praha (UCP Praha)},
   title = {Information as a Strategic Factor of Business Development in Gastronomy.},
   url = {https://ucp.cz/wp-content/uploads/2022/10/current-trends-in-spa-hospitality-and-tourism.pdf},
   year = {2022}
}

TY  - JOUR
ID  - 64462
AU  - Botlíková, Milena - Botlík, Josef
PY  - 2022
TI  - Information as a Strategic Factor of Business Development in Gastronomy.
PB  - VŠHE Praha (UCP Praha)
CY  - Praha
SN  - 9788076320765
KW  - Moravian-Silesian region
KW  - accessibility
KW  - restaurants
KW  - specific groups
KW  - websites.
UR  - https://ucp.cz/wp-content/uploads/2022/10/current-trends-in-spa-hospitality-and-tourism.pdf
N2  - INFORMATION AS A STRATEGIC FACTOR OF BUSINESS DEVELOPMENT IN GASTRONOMY Milena Botlíková, Josef Botlík Abstract The Covid 19 pandemic led to the closure and reduction of the restaurant business. They had to adapt to the conditions and switch to the contactless form of services (delivery services, contactless payments, etc.) and offers through websites. Gastronomy business has thus become dependent on information accessibility in the Internet space. The article deals with information accessibility of gastronomic companies in MSK. The availability of information will be evaluated using software applications and will be based, for example, on the WCAG methodology.
ER  -

BOTLÍKOVÁ, Milena a Josef BOTLÍK. Information as a Strategic Factor of Business Development in Gastronomy. Online. In Martin Petříček, Jan Hán, Barbora Komínková, Radka Balakovská. \textit{10th International Conference Proceedings Current Trends in Spa, Hospitality and Tourism.}. 10. vyd. Praha: VŠHE Praha (UCP Praha), 2022, s.~55-67. ISBN~978-80-7632-076-5.

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