B 2023

Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market

ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ, Radka BAUEROVÁ, Ondřej MIKŠÍK, Daniel KVÍČALA et. al.

Basic information

Original name

Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market

Authors

ZAPLETALOVÁ, Šárka (203 Czech Republic, guarantor, belonging to the institution), Halina STARZYCZNÁ (203 Czech Republic, belonging to the institution), Radka BAUEROVÁ (203 Czech Republic, belonging to the institution), Ondřej MIKŠÍK (203 Czech Republic, belonging to the institution), Daniel KVÍČALA (203 Czech Republic, belonging to the institution) and Lucie VAVRUŠKOVÁ (203 Czech Republic, belonging to the institution)

Edition

Cham, 108 pp. SpringerBriefs in Business, 2023

Publisher

Springer

Other information

Language

English

Type of outcome

Odborná kniha

Field of Study

50204 Business and management

Country of publisher

Switzerland

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

RIV identification code

RIV/47813059:19520/23:A0000379

Organization unit

School of Business Administration in Karvina

ISBN

978-3-031-23573-3

DOI

Keywords in English

eCommerce; Online Market; Digital Business; eBusiness; Digitalization; Online Groceries

Tags

International impact, Reviewed
Změněno: 7/3/2023 09:48, Ing. Šárka Zapletalová, Ph.D.

Abstract

V originále

The publication presents the results of the project, which dealt with the issue of consumer behaviour in online markets. Consumer behaviour has been studied in the context of the strategy of business firms and also in the context of loyalty and the impact on customer loyalty.