ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ, Radka BAUEROVÁ, Ondřej MIKŠÍK, Daniel KVÍČALA and Lucie VAVRUŠKOVÁ. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market. Cham: Springer, 2023, 108 pp. SpringerBriefs in Business. ISBN 978-3-031-23573-3. Available from: https://dx.doi.org/10.1007/978-3-031-23574-0.
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Basic information
Original name Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market
Authors ZAPLETALOVÁ, Šárka (203 Czech Republic, guarantor, belonging to the institution), Halina STARZYCZNÁ (203 Czech Republic, belonging to the institution), Radka BAUEROVÁ (203 Czech Republic, belonging to the institution), Ondřej MIKŠÍK (203 Czech Republic, belonging to the institution), Daniel KVÍČALA (203 Czech Republic, belonging to the institution) and Lucie VAVRUŠKOVÁ (203 Czech Republic, belonging to the institution).
Edition Cham, 108 pp. SpringerBriefs in Business, 2023.
Publisher Springer
Other information
Original language English
Type of outcome Book on a specialized topic
Field of Study 50204 Business and management
Country of publisher Switzerland
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
WWW URL
RIV identification code RIV/47813059:19520/23:A0000379
Organization unit School of Business Administration in Karvina
ISBN 978-3-031-23573-3
Doi http://dx.doi.org/10.1007/978-3-031-23574-0
Keywords in English eCommerce; Online Market; Digital Business; eBusiness; Digitalization; Online Groceries
Tags International impact, Reviewed
Changed by Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 7/3/2023 09:48.
Abstract
The publication presents the results of the project, which dealt with the issue of consumer behaviour in online markets. Consumer behaviour has been studied in the context of the strategy of business firms and also in the context of loyalty and the impact on customer loyalty.
PrintDisplayed: 4/5/2024 19:09