Marketing Management. Strategies and Programs

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Publications Přehled o publikaci

Přehled o publikaci

1995

Marketing Management. Strategies and Programs

GUILTINAN, JP., PAUL, GW.

Basic information

Original name

Marketing Management. Strategies and Programs

Authors

GUILTINAN, JP., PAUL, GW.

Edition

New York: McGraw Hill, 1995

Other information

Marked to be transferred to RIV

ISBN

0-07-048942-4

Changed: 31/1/2019 10:25, RNDr. Jan Géryk, Ph.D.

GUILTINAN, JP., PAUL, GW. Marketing Management. Strategies and Programs. New York: McGraw Hill, 1995. ISBN 0-07-048942-4.

@article{,
   author = {GUILTINAN, JP., PAUL, GW.},
   address = { New York: McGraw Hill},
   location = { New York: McGraw Hill},
   isbn = {0-07-048942-4},
   title = {Marketing Management. Strategies and Programs},
   year = {1995}
}

TY  - JOUR
AU  - GUILTINAN, JP., PAUL, GW.
PY  - 1995
TI  - Marketing Management. Strategies and Programs
CY  - New York: McGraw Hill
SN  - 0070489424
ER  -

GUILTINAN, JP., PAUL, GW. \textit{Marketing Management. Strategies and Programs}. New York: McGraw Hill, 1995. ISBN~0-07-048942-4.