GUILTINAN, JP., PAUL, GW. Marketing Management. Strategies and Programs. New York: McGraw Hill, 1995. ISBN 0-07-048942-4.
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Basic information
Original name Marketing Management. Strategies and Programs
Authors GUILTINAN, JP., PAUL, GW.
Edition New York: McGraw Hill, 1995.
Other information
ISBN 0-07-048942-4
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