Marketing Management. Strategies and Programs
GUILTINAN, JP., PAUL, GW. Marketing Management. Strategies and Programs. New York: McGraw Hill, 1995. ISBN 0-07-048942-4. |
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Basic information | |
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Original name | Marketing Management. Strategies and Programs |
Authors | GUILTINAN, JP., PAUL, GW. |
Edition | New York: McGraw Hill, 1995. |
Other information | |
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ISBN | 0-07-048942-4 |
Changed by | Changed by: RNDr. Jan Géryk, Ph.D., učo 72902. Changed: 31/1/2019 10:25. |
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