REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE

D 2023

REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE

BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ

Basic information

Original name

REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE

Authors

BAUEROVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution) and Lucie VAVRUŠKOVÁ (203 Czech Republic, belonging to the institution)

Edition

Karviná, 4th International conference on Decision making for Small and Medium- Sized Enterprises, p. 26-35, 10 pp. 2023

Publisher

Silesian University in Opava, School of Business Administration in Karviná

Other information

Language

English

Type of outcome

Proceedings paper

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

References:

Odkaz na webovou stránku, ze které je dostupný plný text článku

RIV identification code

RIV/47813059:19520/23:A0000391

Organization unit

School of Business Administration in Karvina

ISBN

978-80-7510-554-7

Keywords in English

Attitude; Consumer behaviour; Metaverse; Reference groups; Virtual reality

Changed: 1/4/2024 21:01, Miroslava Snopková

Abstract

In the original language

The metaverse brings unprecedented opportunities to firms and consumers in an immersive world. How it will transform areas such as business, shopping, education, medicine, work, or our lives, in general, is now the subject of scientific debate. User adoption of the metaverse is certainly contingent on many factors, as happens with any new technology. In connection with the metaverse, the question of safety and the risks arising from this new environment are often discussed. It can therefore be assumed that trust will be one of the important factors for consumer adoption of the metaverse. As reference groups are characterised by their ability to influence consumer behaviour, also in the context of perceived trust, it is advisable to start with them when exploring this issue. Therefore, this paper focuses on reference groups as a possible indicator of future metaverse usage. The aim of the paper is to assess the influence of reference groups on the attitude of Czech consumers towards the use of the metaverse.

Cite

BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ. REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE. Online. In Roman Šperka, Petr Suchánek, Jarmila Duháček Šebestová, Radim Dolák, Tomáš Barčák, Radka Bauerová, Šárka Čemerková, Michal Halaška, Radmila Krkošková, Kateřina Matušínská, Jiří Mazurek, Žaneta Rylková, Šárka Zapletalová. 4th International conference on Decision making for Small and Medium- Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2023, p. 26-35. ISBN 978-80-7510-554-7.

@inproceedings{70141,
   author = {Bauerová, Radka and Vavrušková, Lucie},
   address = {Karviná},
   booktitle = {4th International conference on Decision making for Small and Medium- Sized Enterprises},
   editor = {Roman Šperka, Petr Suchánek, Jarmila Duháček Šebestová, Radim Dolák, Tomáš Barčák, Radka Bauerová, Šárka Čemerková, Michal Halaška, Radmila Krkošková, Kateřina Matušínská, Jiří Mazurek, Žaneta Rylková, Šárka Zapletalová},
   keywords = {Attitude; Consumer behaviour; Metaverse; Reference groups; Virtual reality},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Karviná},
   isbn = {978-80-7510-554-7},
   pages = {26-35},
   publisher = {Silesian University in Opava, School of Business Administration in Karviná},
   title = {REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE},
   url = {https://drive.google.com/file/d/14n6MELCypSOHD1Jy9w1Mo8UGixhxRWQH/view},
   year = {2023}
}

TY  - CONF
ID  - 70141
AU  - Bauerová, Radka - Vavrušková, Lucie
PY  - 2023
TI  - REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE
PB  - Silesian University in Opava, School of Business Administration in Karviná
CY  - Karviná
SN  - 9788075105547
KW  - Attitude
KW  - Consumer behaviour
KW  - Metaverse
KW  - Reference groups
KW  - Virtual reality
UR  - https://drive.google.com/file/d/14n6MELCypSOHD1Jy9w1Mo8UGixhxRWQH/view
N2  - The metaverse brings unprecedented opportunities to firms and consumers in an immersive world. How it will transform areas such as business, shopping, education, medicine, work, or our lives, in general, is now the subject of scientific debate. User adoption of the metaverse is certainly contingent on many factors, as happens with any new technology. In connection with the metaverse, the question of safety and the risks arising from this new environment are often discussed. It can therefore be assumed that trust will be one of the important factors for consumer adoption of the metaverse. As reference groups are characterised by their ability to influence consumer behaviour, also in the context of perceived trust, it is advisable to start with them when exploring this issue. Therefore, this paper focuses on reference groups as a possible indicator of future metaverse usage. The aim of the paper is to assess the influence of reference groups on the attitude of Czech consumers towards the use of the metaverse.
ER  -

BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ. REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE. Online. In Roman Šperka, Petr Suchánek, Jarmila Duháček Šebestová, Radim Dolák, Tomáš Barčák, Radka Bauerová, Šárka Čemerková, Michal Halaška, Radmila Krkošková, Kateřina Matušínská, Jiří Mazurek, Žaneta Rylková, Šárka Zapletalová. \textit{4th International conference on Decision making for Small and Medium- Sized Enterprises}. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2023, p.~26-35. ISBN~978-80-7510-554-7.

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