BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ. REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE. Online. In Roman Šperka, Petr Suchánek, Jarmila Duháček Šebestová, Radim Dolák, Tomáš Barčák, Radka Bauerová, Šárka Čemerková, Michal Halaška, Radmila Krkošková, Kateřina Matušínská, Jiří Mazurek, Žaneta Rylková, Šárka Zapletalová. 4th International conference on Decision making for Small and Medium- Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2023, p. 26-35. ISBN 978-80-7510-554-7.
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Basic information
Original name REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE
Authors BAUEROVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution) and Lucie VAVRUŠKOVÁ (203 Czech Republic, belonging to the institution).
Edition Karviná, 4th International conference on Decision making for Small and Medium- Sized Enterprises, p. 26-35, 10 pp. 2023.
Publisher Silesian University in Opava, School of Business Administration in Karviná
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW Odkaz na webovou stránku, ze které je dostupný plný text článku
RIV identification code RIV/47813059:19520/23:A0000391
Organization unit School of Business Administration in Karvina
ISBN 978-80-7510-554-7
Keywords in English Attitude; Consumer behaviour; Metaverse; Reference groups; Virtual reality
Changed by Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 21:01.
Abstract
The metaverse brings unprecedented opportunities to firms and consumers in an immersive world. How it will transform areas such as business, shopping, education, medicine, work, or our lives, in general, is now the subject of scientific debate. User adoption of the metaverse is certainly contingent on many factors, as happens with any new technology. In connection with the metaverse, the question of safety and the risks arising from this new environment are often discussed. It can therefore be assumed that trust will be one of the important factors for consumer adoption of the metaverse. As reference groups are characterised by their ability to influence consumer behaviour, also in the context of perceived trust, it is advisable to start with them when exploring this issue. Therefore, this paper focuses on reference groups as a possible indicator of future metaverse usage. The aim of the paper is to assess the influence of reference groups on the attitude of Czech consumers towards the use of the metaverse.
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