VAVRUŠKOVÁ, Lucie and Radka BAUEROVÁ. Metaverse Opportunities from the Perspective of Consumer Segments. Online. In M. P. Hossová, M. Graca a M. Solík. Marketing Identity: Metaverse is the New Universe. Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2022, p. 353-366. ISBN 978-80-572-0297-4.
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Basic information
Original name Metaverse Opportunities from the Perspective of Consumer Segments
Authors VAVRUŠKOVÁ, Lucie and Radka BAUEROVÁ.
Edition Trnava, Marketing Identity: Metaverse is the New Universe, p. 353-366, 14 pp. 2022.
Publisher Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
Organization unit School of Business Administration in Karvina
ISBN 978-80-572-0297-4
ISSN 2729-7527
Keywords in English Consumer behaviour; Metaverse; Segmentation; Virtual Environment; Virtual Reality
Changed by Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 10/7/2023 20:29.
Abstract
With the development of new technologies, their usage possibilities are gradually developing. The metaverse environment is one of them. It is envisaged that the metaverse will be a suitable combination of the physical and online worlds, with virtual reality providing a unique space for many different activities. Therefore, the aim of this paper is to explore the possibilities of the metaverse from the perspective of general consumers and to investigate whether the popularity of different activities varies according to selected segmentation factors. This is focused on prese nting suitable domains within the new market opportunities for companies that are considering expanding their activities into the metaverse.
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