D 2023

Does a customer's behaviour on the web determine their lifetime value (CLV)?

KVÍČALA, Daniel; Halina STARZYCZNÁ and Ondřej MIKŠÍK

Basic information

Original name

Does a customer's behaviour on the web determine their lifetime value (CLV)?

Name in Czech

Ovlivňuje chování zákazníků na webu jejich celoživotní hodnotu (CLV?

Authors

Edition

Zlín, p. 199-208, 10 pp. 2023

Publisher

Tomas Bata University in Zlín

Other information

Language

English

Type of outcome

Proceedings paper

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-80-7678-194-8

DOI

Keywords (in Czech)

e-commerce, zákazník, celoživotní hodnota zákazníků (CLV), e-shop

Keywords in English

e-commerce, customer, customer lifetime value (CLV), e-shop
Changed: 20/12/2023 16:44, Ing. Daniel Kvíčala, Ph.D.