KVÍČALA, Daniel, Halina STARZYCZNÁ and Ondřej MIKŠÍK. Does a customer's behaviour on the web determine their lifetime value (CLV)? Zlín: Tomas Bata University in Zlín, 2023, p. 199-208. ISBN 978-80-7678-194-8. Available from: https://dx.doi.org/10.7441/dokbat.2023.
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Basic information
Original name Does a customer's behaviour on the web determine their lifetime value (CLV)?
Name in Czech Ovlivňuje chování zákazníků na webu jejich celoživotní hodnotu (CLV?
Authors KVÍČALA, Daniel, Halina STARZYCZNÁ and Ondřej MIKŠÍK.
Edition Zlín, p. 199-208, 10 pp. 2023.
Publisher Tomas Bata University in Zlín
Other information
Original language English
Type of outcome Proceedings paper
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit School of Business Administration in Karvina
ISBN 978-80-7678-194-8
Doi http://dx.doi.org/10.7441/dokbat.2023
Keywords (in Czech) e-commerce, zákazník, celoživotní hodnota zákazníků (CLV), e-shop
Keywords in English e-commerce, customer, customer lifetime value (CLV), e-shop
Changed by Changed by: Ing. Daniel Kvíčala, Ph.D., učo 39337. Changed: 20/12/2023 16:44.
PrintDisplayed: 4/5/2024 09:08