Podrobný výpis o publikaci

This study text is intended for full-time and combined students interested in intercultural communication. The importance of intercultural communication is quite obvious. People from different countries and cultural communities and nations have begun to communicate with each other, to get to know each other better and to cooperate to a much greater extent than in the past. This mode of communication began to take hold first in practice, not only at the international level in the fields of business, politics, diplomacy, tourism, art, culture, sports, etc. The text emphasizes culture specifics influencing successful communication with clients and professional terminology related to customer care, services, and spoken and written communication in English. This study text i tis divided into 12 chapters dealing with topics of culture dimensions, division of cultures, culture shock and reverse culture shock, verbal and nonverbal communication, business communication, etiquette, meetings and negotiations, and dealing with written communication as well.