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@article{79786, author = {Kostková, Miroslava and Pellešová, Pavlína}, article_number = {1}, keywords = {Accommodation services; Sustainable strategies; Tourism; Czech Republic}, language = {cze}, issn = {0139-8660}, journal = {Ekonomická revue cestovného ruchu}, title = {Environmentální strategie ubytovacích zařízení v České republice}, url = {https://www.ef.umb.sk/veda-a-vyskum/vedecka-cinnost/vedecke-casopisy/ekonomicka-revue-cestovneho-ruchu.html}, volume = {57}, year = {2024} }
TY - JOUR ID - 79786 AU - Kostková, Miroslava - Pellešová, Pavlína PY - 2024 TI - Environmentální strategie ubytovacích zařízení v České republice JF - Ekonomická revue cestovného ruchu VL - 57 IS - 1 SP - 19-30 EP - 19-30 SN - 01398660 KW - Accommodation services KW - Sustainable strategies KW - Tourism KW - Czech Republic UR - https://www.ef.umb.sk/veda-a-vyskum/vedecka-cinnost/vedecke-casopisy/ekonomicka-revue-cestovneho-ruchu.html N2 - The aim of the article is to examine the approach of entrepreneurs and customers of accommodation facilities to sustainability issues and to identify trends in the application of sustainable accommodation strategies in the provision of accommodation services in the Czech Republic. The authors used a marketing research method - a questionnaire survey in two stages - in 2023 and 2024. In the first stage, the aim was to find out the attitude of the operators of selected accommodation facilities to the implementation of environmental strategies according to the GSTC criteria, defined by the UN. In the second stage, the aim was to find out the users' opinions on applied environmental solutions and their own attitude towards environmental protection. Subsequently, the method of comparative analysis was used. The results show that accommodation facilities follow the trend of sustainable development, develop and gradually apply environmental strategies, users of accommodation services support ecological solutions, show interest in participating in sustainability activities and prefer accommodation facilities with applied environmental strategies. The link between competitiveness indicators and the application of sustainability criteria in the provision of accommodation services in the tourism industry was proven. ER -
KOSTKOVÁ, Miroslava a Pavlína PELLEŠOVÁ. Environmentální strategie ubytovacích zařízení v České republice. \textit{Ekonomická revue cestovného ruchu}. 2024, roč.~57, č.~1, s.~19-30. ISSN~0139-8660.
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