KOSTKOVÁ, Miroslava a Pavlína PELLEŠOVÁ. Environmentální strategie ubytovacích zařízení v České republice. Ekonomická revue cestovného ruchu. 2024, roč. 57, č. 1, s. 19-30. ISSN 0139-8660.
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Základní údaje
Originální název Environmentální strategie ubytovacích zařízení v České republice
Název anglicky Environmental Strategy of Accommodation Facilities in the Czech Republic
Autoři KOSTKOVÁ, Miroslava (203 Česká republika, garant, domácí) a Pavlína PELLEŠOVÁ (203 Česká republika, domácí).
Vydání Ekonomická revue cestovného ruchu, 2024, 0139-8660.
Další údaje
Originální jazyk čeština
Typ výsledku Článek v odborném periodiku
Obor 50204 Business and management
Stát vydavatele Slovensko
Utajení není předmětem státního či obchodního tajemství
WWW URL
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
Klíčová slova anglicky Accommodation services; Sustainable strategies; Tourism; Czech Republic
Změnil Změnila: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Změněno: 23. 7. 2024 09:47.
Anotace
The aim of the article is to examine the approach of entrepreneurs and customers of accommodation facilities to sustainability issues and to identify trends in the application of sustainable accommodation strategies in the provision of accommodation services in the Czech Republic. The authors used a marketing research method - a questionnaire survey in two stages - in 2023 and 2024. In the first stage, the aim was to find out the attitude of the operators of selected accommodation facilities to the implementation of environmental strategies according to the GSTC criteria, defined by the UN. In the second stage, the aim was to find out the users' opinions on applied environmental solutions and their own attitude towards environmental protection. Subsequently, the method of comparative analysis was used. The results show that accommodation facilities follow the trend of sustainable development, develop and gradually apply environmental strategies, users of accommodation services support ecological solutions, show interest in participating in sustainability activities and prefer accommodation facilities with applied environmental strategies. The link between competitiveness indicators and the application of sustainability criteria in the provision of accommodation services in the tourism industry was proven.
Anotace anglicky
The aim of the article is to examine the approach of entrepreneurs and customers of accommodation facilities to sustainability issues and to identify trends in the application of sustainable accommodation strategies in the provision of accommodation services in the Czech Republic. The authors used a marketing research method - a questionnaire survey in two stages - in 2023 and 2024. In the first stage, the aim was to find out the attitude of the operators of selected accommodation facilities to the implementation of environmental strategies according to the GSTC criteria, defined by the UN. In the second stage, the aim was to find out the users' opinions on applied environmental solutions and their own attitude towards environmental protection. Subsequently, the method of comparative analysis was used. The results show that accommodation facilities follow the trend of sustainable development, develop and gradually apply environmental strategies, users of accommodation services support ecological solutions, show interest in participating in sustainability activities and prefer accommodation facilities with applied environmental strategies. The link between competitiveness indicators and the application of sustainability criteria in the provision of accommodation services in the tourism industry was proven.
VytisknoutZobrazeno: 24. 7. 2024 07:27