J 2025

Unlocking the metaverse: Determinants of voluntary adoption in e-commerce

BAUEROVÁ, Radka and Michal HALAŠKA

Basic information

Original name

Unlocking the metaverse: Determinants of voluntary adoption in e-commerce

Authors

BAUEROVÁ, Radka (203 Czech Republic, guarantor, belonging to the institution) and Michal HALAŠKA (203 Czech Republic, belonging to the institution)

Edition

Sustainable Futures, 2025, 2666-1888

Other information

Language

English

Type of outcome

Article in a journal

Field of Study

50204 Business and management

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

is not subject to a state or trade secret

References:

Impact factor

Impact factor: 5.500 in 2022

Organization unit

School of Business Administration in Karvina

DOI

Keywords in English

Behavioural intention; Consumer perception; Metaverse; Adoption of technology
Changed: 29/1/2025 12:52, Ing. Radka Bauerová, Ph.D.

Abstract

V originále

Acceptance hinges on various conditions, influenced by purpose. Different purposes dictate user acceptance factors. Some relate to professional necessity, others to personal tech adoption. This study focusses on voluntary metaverse adoption for product purchase and discerning determinants. The aim of this research is to explore and delineate the determinants that shape the intention to use the metaverse, with a focus on voluntary adoption for product purchase. Using a questionnaire, the study collected primary data from 508 respondents after meticulous data cleaning. Structural equation modelling tested the proposed model, revealing the determinants driving metaverse purchase intent. An artificial neural network probed complex relationships.