2025
Unlocking the metaverse: Determinants of voluntary adoption in e-commerce
BAUEROVÁ, Radka and Michal HALAŠKABasic information
Original name
Unlocking the metaverse: Determinants of voluntary adoption in e-commerce
Authors
Edition
Sustainable Futures, 2025, 2666-1888
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50204 Business and management
Country of publisher
United Kingdom of Great Britain and Northern Ireland
Confidentiality degree
is not subject to a state or trade secret
Impact factor
Impact factor: 4.900 in 2024
Marked to be transferred to RIV
Yes
Organization unit
School of Business Administration in Karvina
EID Scopus
Keywords in English
Behavioural intention; Consumer perception; Metaverse; Adoption of technology
Tags
Changed: 18/3/2026 07:58, Miroslava Snopková
Abstract
In the original language
Acceptance hinges on various conditions, influenced by purpose. Different purposes dictate user acceptance factors. Some relate to professional necessity, others to personal tech adoption. This study focusses on voluntary metaverse adoption for product purchase and discerning determinants. The aim of this research is to explore and delineate the determinants that shape the intention to use the metaverse, with a focus on voluntary adoption for product purchase. Using a questionnaire, the study collected primary data from 508 respondents after meticulous data cleaning. Structural equation modelling tested the proposed model, revealing the determinants driving metaverse purchase intent. An artificial neural network probed complex relationships.