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Publications Přehled o publikaci

Přehled o publikaci

B 2024

Bayesian Statistics and Marketing

ROSSI, Peter; Greg ALLENBY and Sanjog MISRA

Basic information

Original name

Bayesian Statistics and Marketing

Authors

ROSSI, Peter; Greg ALLENBY and Sanjog MISRA

Edition

2. vyd. 2024

Publisher

Wiley

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-394-21911-7

Changed: 10/4/2025 10:23, Ing. et Ing. Michal Halaška, Ph.D.

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

ROSSI, Peter; Greg ALLENBY and Sanjog MISRA. Bayesian Statistics and Marketing. 2nd ed. Wiley, 2024. ISBN 978-1-394-21911-7.

@book{84102,
   author = {Rossi, Peter and Allenby, Greg and Misra, Sanjog},
   edition = {2},
   isbn = {978-1-394-21911-7},
   publisher = {Wiley},
   title = {Bayesian Statistics and Marketing},
   year = {2024}
}

TY  - BOOK
ID  - 84102
AU  - Rossi, Peter - Allenby, Greg - Misra, Sanjog
PY  - 2024
TI  - Bayesian Statistics and Marketing
PB  - Wiley
SN  - 9781394219117
ER  -

ROSSI, Peter; Greg ALLENBY and Sanjog MISRA. \textit{Bayesian Statistics and Marketing}. 2nd ed. Wiley, 2024. ISBN~978-1-394-21911-7.